The Wine Apothecary

The Wine Apothecary is a premium, personalised wine tasting experience held in your own home tailored to your occasion. Whether you’re wine aficionados wanting to learn more or simply looking for a fun and unique activity, the branding for this new company needed to reflect this and cater to large range of audiences.

The brand I created has an earthy natural feel with a nod to the blending of ingredients in an apothecary as well as the tasting notes and blends within the wine itself. The outlined shapes emulate the bowl of a wine glass and the sense of coming together both in sharing a glass of wine and different elements of the business itself. The organic shapes nod to wax seals, creating a blend of the traditional and the modern.

The brand elements pull on expressive illustrations and watercolour abstract shapes to bring personality into it as well as a hand crafted nature.

I also created an extensive and adaptive colour palette to ensure that there was a colour per key tasting note of the wine.