The Sports News Guy

The sports news guy brand was created as a site for sports fans to come together to view a range of sports news items from all around the world across a broad range of sports.

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We created a simple but effective brand that could easily be used across of range of platforms in different applications.

 

Inspired by a pub sign where you would traditionally get together to discuss sport it had a touch of the classic combined with the new.

The type and colour palette was bold and masculine without being alienating or too harsh.